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It’s very rare that someone lives up to the hype after you’ve followed their industry-leading musings for over three years.  Even more so when they’re the international keynote speaker at a national conference. No pressure, Brian... But when Brian Solis took the stage at the PRIA PR Directions Conference this ...

Several months ago a Sefiani alumnus now working in corporate communications at a major bank nominated me for the 2011 Telstra Business Women's Awards in the Business Owner category.  I was honoured when I received the letter to tell me this had happened, and a little daunted when ...

Core to the business of public relations is to ensure clients have a voice and are front of mind with the journalists covering their industry. A key step in this process is building and maintaining strong relationships with the media. With this in mind, the below tweet from friend and editor ...