First there was Myspace, then Facebook, and recently Twitter – now the latest social media offering Google + has thrown its hat into the social media ring. For those yet to dive in and give it a go, Google + most likely remains an unknown quantity. And, to ...
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Over the past few weeks, Tiger Airways has no doubt realised how powerful social media is in giving consumers a voice – and a loud one at that, particularly in times of a crisis. As a PR professional who has previously held a career in the aviation industry, I have watched ...
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I love seeing new advertising campaigns, but I’m often disappointed by, what I see, missed opportunities. Investing in advertising, especially TV advertising, doesn’t come cheap, but creating integrated campaigns using social media channels can extend their life and encourage stronger, longer-lasting relationships between the brand and consumer. Now, I’m not an advertising ...
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