At Sefiani, we meticulously plan every detail of our campaigns to ensure we’re always on the right track to achieving top-notch results. One important motto to keep in mind is that ‘failure to plan is planning to fail’, which I’ve learnt can also be well applied to personal endeavours. Usually I ...
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As the influence of social media continues to grow in size and scope, there’s still an air of uncertainty among many businesses about its rightful place in their marketing budget. The argument which has been bubbling under the surface (and occasionally over) in the short history of digital marketing is: who’s ...
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At a recent breakfast seminar involving Google, the speakers discussed its social network Google+ and some potential benefits for businesses. For those who have just asked the question: What is Google+? I wrote a previous blog, which provided an overview of what it’s all about. Some facts you may not ...
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