As the influence of social media continues to grow in size and scope, there’s still an air of uncertainty among many businesses about its rightful place in their marketing budget. The argument which has been bubbling under the surface (and occasionally over) in the short history of digital marketing is: who’s ...
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Having come from a journalism background at university, I’ve always been intrigued by the love-hate relationship between journalism and public relations. As a newcomer to the industry, I was therefore surprised by the idea of these two ‘frenemies’ of the media world coming together in a cooperative manner to share ...
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