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Over the past few weeks, Tiger Airways has no doubt realised how powerful social media is in giving consumers a voice – and a loud one at that, particularly in times of a crisis. As a PR professional who has previously held a career in the aviation industry, I have watched ...

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Having recently returned to the PR world after a two-year break, I’ll acknowledge that my networking skills are a little rusty. As with any skill, practice makes perfect and the best way to become better at networking is…by networking. So when one of our directors sent an invite to the ...

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